NIL

WHAT IS NIL?

The ability for a student-athlete to profit from their Name, Image, and Likeness (NIL) for personal gain. Auburn Athletics, through its SPIRIT program, is committed to supporting its student-athletes in their NIL activities and assisting in the advancement of their personal brands while ensuring compliance with NCAA requirements.

Examples of NIL Opportunities:

  • Traditional endorsements and social media
  • Appearances, autographs, and camps
  • In-kind deals
  • Unique deals, like equity and NFTs

WAYS TO SUPPORT

Rep your favorite players with official NIL gear. Connect directly with student-athletes through the Spirit Exchange. Or show support by joining ON TO VICTORY, Auburn's NIL collective.

LATEST NEWS

Auburn in the ATL (l/r): Dylan Cardwell, Justin Stuckey, Taylen Collins, Sophia Groth, Elijah McAllister and Damari Alston dressed to impress at the 2024 NIL Summit.

AUBURN STUDENT-ATHLETES ATTEND NIL SUMMIT Opens in a new window

Dressed to impress, six Auburn student-athletes sauntered on the red carpet Saturday night on their way into the CFB Hall of Fame, the first event of the 2024 NIL Summit...

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‘THE RIGHT WAY’: HOW NIL EMPOWERED ELIJAH MCALLISTER, SOPHIA GROTH

‘THE RIGHT WAY’: HOW NIL EMPOWERED ELIJAH MCALLISTER, SOPHIA GROTH Opens in a new window

What comes to mind when you think of NIL or Name, Image and Likeness? It’s probably not a Back to School Drive for the local kids in the community. At Auburn, however, it should be...

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DERICK HALL USES NIL TO HELP WITH WATER CRISIS BACK HOME

DERICK HALL USES NIL TO HELP WITH WATER CRISIS BACK HOME Opens in a new window

When a water crisis affected his home state, Derick Hall wanted to step in and help...

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