Began at Auburn: June 2025

Education: A graduate of the University of Georgia, Cannon holds a bachelor’s and master’s degree in Sport Management, with a certificate in Entrepreneurship.

Job Responsibilities: Cannon leads Playfly Max, overseeing Auburn’s Name, Image, and Likeness (NIL) initiatives by connecting student-athletes with brand partners, crafting creative campaigns, and developing strategic marketing opportunities that elevate both athlete and institutional value.

Past Experience: Cannon previously served in NIL leadership roles with Clemson Athletics and helped launch brand partnerships for student athletes. He is also the founder of Gaines Group Activations, where he led brand storytelling and digital strategy for athletes and companies.

Personal: Cannon is a native of Bishop, GA