Paris Buchanan was appointed Senior Associate Athletics Director for Fan Experience and Creative Strategy at Auburn University in March 2023. He oversees three key units – Fan Experience, War Eagle Productions, and War Eagle Creative – driving innovation and ensuring Auburn remains a leader in creative production and fan engagement.

As a member of Auburn Athletics’ executive leadership team, Buchanan has elevated in-venue, social, and live broadcast operations. Numerous attendance records have been shattered during his tenure, including milestones in football, men’s and women’s basketball, baseball, and volleyball. He has also spearheaded the implementation of industry-first technology inside Auburn’s athletic venues, further enhancing the fan experience. Under his leadership, War Eagle Creative and War Eagle Productions earned the prestigious Golden Matrix Award in 2024 for best overall university production. Auburn’s Fan Experience unit was recognized in 2025 as a finalist for the National Association of Collegiate Marketing Administrators (NACMA) Marketing Team of the Year Award, marking its second consecutive runner-up finish.

Before joining Auburn Athletics, Buchanan spent 12 years at Ole Miss, where he rose to Chief Marketing Officer and senior leadership team member. He led in-venue fan experience, digital marketing, and advertising strategy, with his department earning back-to-back NACMA Marketing Team of the Year finalist honors in 2021 and 2022.

Buchanan currently serves on the Board of Directors for NACMA, represents the Southeastern Conference within the organization, and is an adjunct professor of sport promotions at the University of Mississippi. In 2024, he was selected for the NACDA Senior Mentor Institute, and in 2023, he was named to the University of Mississippi Alumni Association’s Top 40 Under 40 list. A native of Grenada, Mississippi, Buchanan earned a bachelor’s degree in managerial finance and a master’s in integrated marketing communications from Ole Miss.