Began at Auburn: May 2026

Education: Dales earned a Bachelor of Business Administration in Marketing with a minor in Sport Management from Southern Methodist University in 2024, where he was a member of the men’s rowing team and served as CMO. He later earned a Master of Science in Business Analytics from SMU in 2025.

Job Responsibilities: As Athletics Business Intelligence Analyst, Dales serves as a problem solver across the athletics department. He works with teams in ticketing, development, marketing, fan experience, operations, and administration to bridge data, artificial intelligence, and creativity into practical solutions that help drive revenue, improve processes, and create better experiences for student-athletes, fans, donors, and staff.

Experience: While studying at SMU, Dales served as Lead Marketing Intern with SMU Athletics, helping build the student section, support gameday promotions, contribute to one of the largest attendance increases in college football, and assist with the department’s transition into the ACC. He also worked with the Texas Rangers, focusing on optimizing ticket mix through fan behavior analysis, ticketing insights, and data-driven strategy.

Personal: A native of Los Gatos, California, Dales enjoys playing bass guitar, working out, and spending time with friends. He is always up for a card game, a karaoke night, or any activity that brings people together.