Began at Auburn: October 2025

Education: Lovell earned her Bachelor of Fine Arts in Graphic Design with a minor in Business from Auburn University in December 2024.

Job Responsibilities: Lovell contributes to the development of the look, feel, and voice of Auburn Athletics’ NIL events and strategic initiatives through innovative graphic design and branding. She creates brand-compliant design projects supporting NIL activations, including graphics for banquets, fan experiences, camps, concerts, fundraising initiatives, social media, videoboards, marketing collateral, recruiting showcases, and print materials. Lovell also assists in maintaining Auburn Athletics’ core brand identity system by applying brand standards across all NIL-related creative assets and educating stakeholders on proper use. She collaborates with the NIL Events & Strategic Initiatives staff to produce creative content that enhances donor engagement, fan experiences, and student-athlete visibility, while supporting overarching NIL marketing and communication campaigns aligned with Auburn Athletics’ broader strategy.

Experience: Prior to joining Auburn Athletics, Lovell worked as a freelance graphic designer for several years, specializing in branding, UI/UX design, and identity systems. She has experience designing wedding invitation suites and creating event materials that bring experiences to life through cohesive visual design. Lovell also has a strong foundation in traditional art, including charcoal drawing, oil painting, ceramics, and printmaking.

Personal: A native of Tuscaloosa, Alabama, Lovell enjoys camping, hiking, backpacking, cooking, baking, and making specialty coffee in her free time. She and her fiancé, Brayden, will be married in December, one week after he graduates from Auburn University. The couple has loved living in Auburn and are actively involved in their church and community—there’s no place like Auburn!